Kelly Anne Jaffe
Helping brands thrive by using strategic storytelling to shape their identity through a distinct narrative lens
Kelly Jaffe is a seasoned marketing and design professional with a passion for crafting compelling brand stories. She spent five years refining her skills at Shepherd Financial Partners and 3EDGE Asset Management, where she developed a strong foundation in marketing and design. Her dedication to graphic design led her to the University of the Arts London (UAL), where she earned a Postgraduate Graphic Design Diploma from Chelsea College of Arts in 2022 and an MA in Graphic Branding and Identity from London College of Communication in 2023. During her master's, Kelly worked on "The Nearest Meal," a project that was shortlisted by Creative Conscience, a global not-for-profit organization that believes in using creative thinking and innovation for positive change. "The Nearest Meal" is a pop-up experience designed to start conversations about eating locally and reconnecting with the origins of our food.
Additionally, Kelly’s master's thesis project, "The Financial Pharmacy," is a holistic wellness brand offering care for an individual’s financial wellbeing and mental health by bringing together financial advisors, therapists, and doctors under one roof. She also holds a Bachelor of Science in Business Administration and Marketing from the University of New Hampshire. Currently, Kelly brings her expertise to KTGY, where she leverages her skills in both marketing and design to create engaging brand narratives for the hospitality industry. Kelly’s broad range of experiences enables her to contribute thoughtfully and creatively to various projects.