Branded Environments: Five Elements of Every Branded Environment

History of a Place

Connecting guests to the history of the place, offering them a deeper understanding of why this space exists.

WatchHouse Coffee

WatchHouse is named after the tiny building on Bermondsey Street, once a shelter for men guarding the graveyard of St. Mary Magdalen’s Church. 

Define Shared Values

Creating a genuine space that draws in guests who share the same values, fostering an environment where like-minded individuals feel at home.

Monc Eye Glasses

The MONC store was designed with sustainability at its core, using re-purposed and recyclable materials like salvaged concrete, recycled plastic, and biodegradable elements, minimizing environmental impact. This attracts people with the same sustainability values. 

Consistent Narrative

Bringing the history to life through a narrative that aligns every design element with the place’s true essence.

Perfumer H

The brand offers tailored fragrance consultations, allowing customers to craft their own signature scents in an intimate, hands-on experience. This bespoke approach is central to the brand’s ethos, reinforcing the idea that fragrance is a deeply personal journey. This narrative is defined through the handmade glass blown perfume bottles. 

Visuals that Tell the Story

Visual elements that embody the story, allowing guests to feel the brand’s identity and its deeper meaning.

Holy Carrot Restaurant

The Holy Carrot uses vibrant, hand-drawn visuals and watercolor illustrations to reflect the colorful, fresh nature of its plant-based menu. This artistic approach complements the restaurant’s focus on gourmet, plant-based cuisine, making the visuals feel both playful and inviting while maintaining a premium, artistic appeal.

Immersive Experience

Every interaction—from the collateral to the wayfinding—reinforces the story, ensuring a consistent, immersive experience throughout.

Tate Modern

Tate Modern’s wayfinding and signage were designed to create a seamless and cohesive visitor experience across both the original and new spaces of the museum. The heart of the design is a schematic “wayfinding diagram,” which uses a combination of painted lettering, fly-posters, vinyl, and projected light to integrate signage with the building’s architecture, while maintaining a connection to the museum’s industrial heritage.

The Five Elements of Every Branded Environment

History of a place: Connecting guests to the history of the place, offering them a deeper understanding of why this space exists.

Define Shared Values:

Creating a genuine space that draws in guests who share the same values, fostering an environment where like-minded individuals feel at home.

Consistent Narrative:

Bringing the history to life through a narrative that aligns every design element with the place’s true essence.

Values that Tell the Story:

Visual elements that embody the story, allowing guests to feel the brand’s identity and its deeper meaning.

Immersive Experience:

Every interaction—from the collateral to the wayfinding—reinforces the story, ensuring a consistent, immersive experience throughout.