The Evolution of Branding: 2024 Insights Shaping 2025 Strategies

Insight: Elevating Everyday Products into Premium Experiences

ALPAGOTA® Eyewear Care

ALPAGOTA® transforms eyewear care from a necessity into a sensory luxury experience. By combining advanced aromatic formulations, their products are designed not just for functionality but to elevate the entire routine—turning it into a moment of indulgence.

Insight: Brands Using Print for Storytelling & Immersive Campaigns

Shreeji Newsstand Pop-up for Tiffany & Co.

Shreeji Newsstand went blue to celebrate the launch of Tiffany & Co’s ‘Vision & Virtuosity’ at the Saatchi Gallery in London. The pop-up allowed customers to pick up a limited-edition Airmail Weekly broadsheet and send a Tiffany & Co. postcard anywhere in the world!

Insight: Expanding Brand Narratives Through Food

louis Vuitton LVovers Chocolate Collection

The LVovers Chocolate Collection, a collaboration between Louis Vuitton and Maison Cacao, offers luxury chocolates crafted with the same meticulous attention to detail as Louis Vuitton’s fashion pieces. This collection transforms chocolate into an indulgent, high-end experience.

Insight: Inspiring Creative Experiences at Home

Creating an At-Home Cafe

@viclauren creates at-home cafés for friends and family, branding the space and setting it up just like an actual café. This transformation provides a unique, immersive dining experience at home, elevating the everyday into something special.

Insight: Non-Profits Using Branding and Design for Greater Impact

The Partnership to End Addiction Campaign

The 855-HOW-TO-QUIT (OPIOIDS) campaign takes a clever, sensitive approach to tackling the opioid crisis. By transforming the pill—the object of addiction—into a lifeline, the campaign launched a helpline that allows individuals to reach out for support in their most critical moment: when they hold the pill in their hand.

Insight: Connecting Customers to a Brand’s Origins

Cartier’s Connection to Paris

The campaign “A Moveable Feast for the Streets of Paris – and One More Croissant for the Road” showcases Cartier’s C de Cartier jewelry collection. Featuring Lily Collins, the campaign blends Parisian elegance with everyday charm, connecting the luxury brand to the iconic yet casual Parisian lifestyle.

Insight: Empowering Personalization in Fashion

Custom Button Bouquets

Button Bouquets by @flynn_and_mabel let customers craft custom clothing by transforming buttons into flower bouquets. This unique, personalized experience allows individuals to stand out in a world of sameness.

2024 Insights Shaping 2025 Strategies

• Elevating Everyday Products into Premium Experiences

• Brands Using Print for Storytelling & Immersive Campaigns

• Expanding Brand Narratives Through Food 

• Inspiring Creative Experiences at Home

• Non-Profits Using Branding and Design for Greater Impact

• Connecting Customers to a Brand’s Origins

• Empowering Personalization in Fashion