What is Branding?

Branding is a product, service, experience, or environment and how people perceive it. 

The best brands attract people with shared values, creating a sense of community.

Product

Dove

"My grandmother used Dove soap and she had amazing skin. This nostalgic connection to my grandmother makes me a loyal customer."

Service

Wise

“I only trust Wise to send and receive money internationally. The Wise exchange rates are always the best and the interface is clear and concise” 

Experience

Airbnb

“Airbnb allows me to feel at home when I am traveling. Having a place where I can cook and do laundry while traveling is comforting.” 

Environment

Eataly

“Walking through Eataly feels like being transported to Italy. The variety of fresh, authentic foods, the cooking stations, and the bustling atmosphere make it feel like an authentic cultural experience.”