Brand Manual
The brand manual is a reference for myself and other graphic designers. It speaks to the tools used in the profession as well as inspiring branding snapshots from articles and successful practitioners.
Client
Graduate Diploma in Graphic Design at UAL
Year
2022
Category
Publication Design
Type of Work
Branding
Publication Design
Layout Design
The branding manual is an edited and designed selection of significant references from my research with critical reflection on how they are relevant to my practice. This research was completed during unit one of the Graduate Diploma in Graphic Design at UAL.
The manual is divided into the following sections: theories, contexts, tools, methods, methodologies, and practitioners.
My biggest passion and interest is branding and marketing. This is why I choose to focus my manual publication on branding for the graduate diploma in graphic design course.
Data walking was a method that we used a lot in the Graduate Diploma in Graphic Design course. It allowed us to understand what is happening in a city without making any assumptions.
Having the ability to visualize a space by observing what you see in it is a powerful tool that I will take with me throughout my career.
