The Lab Pop-Up Event
The Lab is an event to get the whole family interested in healthy eating. It creates a sense of community by acting as an alternative to the local corner store.
Client
Massachusettes College of Art and Design
Year
2020
Category
Pop-Up Event
Type of Work
Research
Naming
Branding
Packaging
The Lab Pop-Up Event is a grocery store and test kitchen. This event puts a spotlight on new healthy grocery products. As well as offers an opportunity to taste these products in the pop-up's cafe.
It is in hopes to get people interested in experimenting with healthy food at home and living a more mindful lifestyle.
The logo and design was made to be fun and quirky. It is a little outside of the norm and not 'perfect'. It is made to reimagine what it means to eat healthy and experiment with different types of food.
The Lab menu gives visitors the opportunity to try the food that is being sold in the pop-up event.
The menu displays the product that they included in each dish so the person knows if if they are interested in purchasing it later.
