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Carer Confession

A platform that allows carers to express their personal experience caring for a loved one and receive advice from others in similar situations.  

Client

Year

2024

Category

Branding

Type of Work

Research

Website Design 

Advertising

Carers feel scared to express how they feel and how the person they are caring for is doing. The reality of caring for an elderly loved one is saddening, difficult, and isolating. Carers feel alone with no one they can open up to or to gain advice from. 

This brief was informed from my personal experience taking care of my ill mother. People would often ask me how my mother was doing and I would lie, telling them that everything was good, when the reality was it was not. Other carers I interviewed felt the same way. I wanted to bring attention to the lies carers tell themselves and others, and give them a platform to talk to one another about their experiences.

The Carer Confession is a platform comprising a journal and a website. Carers are encouraged to reflect in the journal about their own feelings and how their mental health suffers being a caregiver, and to use the website to interact with and receive support from other carers in similar situations.

The Carer Confession is a platform for care-givers who are taking care of a family member. This can be stressful work that effects mental health. The platform is an outlet for these carers where they can express how they feel and gain advice. 

The website is simple and easy to use for carers who do not have much time for themselves. 

The carer can gain advice on how to help their family member that they are caring for from people who are in a similar situation. 

The advertisements for Carer Confession show people how it can help them mentally and emotionally. 

The design shows what carers say to other people to emotionally protect themselves versus how they actually feel. 

The Carer Confession profile is where members of Carer Confession can read other peoples stories and connect with them through similar experiences caring for a family member. 

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