Financial Pharmacy
The Financial Pharmacy is my thesis project for my MA in Graphic Branding and Identity at the University of the Arts London. The projects resolves my research question which is "What can an investigation into branding’s relationship with confidence tell us about contemporary financial brands?" The Financial Pharmacy answers this question by addressing both the financial and personal stresses that people face related to financial issues. The Financial Pharmacy's mission is to treat both financial and personal stress holistically.
Client
MA Graphic Branding and Identity Masters Thesis at the University of the Arts London
Year
2023
Category
Branding
Type of Work
Research
Woodworking
Product Design
App Design
Speculative Design
The Financial Pharmacy is a holistic wellness brand offering care for an individual’s financial wellbeing and mental health.
Consumers feel stressed and anxious about their finances. The Covid-19 pandemic negatively impacted people’s financial lives and lead to the cost-of-living crisis. Financial scams and bank collapses have also eroded consumer confidence. About 67% of customers don’t believe their bank cares about their long-term financial needs.
The Financial Pharmacy increases confidence by bringing three different practices under one roof: financial advisors to dispense financial advice, therapists to dispense emotional advice, and doctors to dispense medical advice. The advice is dispensed on an as-needed basis and branded as a “prescription.” The Financial Pharmacy booth is a metaphor for the brands retail locations as well as a promotional tool.
The Financial Pharmacy has retail locations around the United Kingdom where people can gain advice to improve their financial health. The Financial Pharmacy uses the metaphor of prescribing pills, it illustrates a commitment to tailoring advice that mirrors the way healthcare professionals prescribe treatments to address diverse health needs. Just as doctors offer specific remedies to cater to individual health issues, the Financial Pharmacy prescribes personalized guidance to address a range of financial and well-being concerns.
Instagram is one of the places where the Financial Pharmacy will advertise to its target audience which are people between the age of 25-34 years old. They can find out about this brand through Instagram.
An appointment with Financial Pharmacy professionals can be made on the app or in store with the pharmacist.
An individual can pick up their “prescription’ after their appointment. The pharmacist can explain a medical prescription, and is also trained to explain how to implement the financial advice given.
This prescription acts as a reminder on what a person needs to do to gain financial confidence.
The Financial Pharmacy is set up like a traditional pharmacy. There is a pharmacist in the front of the shop with all of the Financial Pharmacy pill boxes. In the back there are three offices for the financial advisor, psychiatrist, and doctor.
The Financial Pharmacy app helps an individual keep track of their prescriptions and tells them how to implement the financial advice given to them.
If an individual is unable to go into the Financial Pharmacy store they can gain quick financial advice on the app. The Financial Health Check gives advice to the individual after they answer a series of questions.
The Financial Pharmacy booth is a way that people will become aware of the brand. It will sit outside of the Financial Pharmacy retail locations. This way people can look at example prescriptions that the brand can dispense. The booth will also be at promotional events like concerts or conferences.
The brochure will be placed at the booth so people can get more information about the brand. A pharmacist or other employee will also be presented at the booth to talk to people about the brand and explain how it could help them.