#MyFossilFuelFreeFuture
The yellow circle is a symbol of hope and unity. It represents the aspirations of the Fossil Fuel Non-Proliferation Treaty to a more sustainable, fossil-free future. Through the #MyFossilFuelFreeFuture campaign, participants are encouraged to fill the circle with their own aspirations for a sustainable future, and inspire innovative solutions towards a resilient planet.
Client
D&AD New Blood Awards Brief
Year
2024
Category
Branding
Type of Work
Research
Ethical Design
Sustainable Design
Logo Design
Campaign Design
People often feel powerless when confronted with the ever-worsening climate crisis and the magnitude of the challenges it poses. Confronted with the enormity of the situation and the urgent need for change, individuals are often unable to express their thoughts and emotions, leaving them unable to communicate effectively about their aspirations for a sustainable future.
The yellow circle is a vibrant symbol resonating with hope, unity, and proactive engagement within the fossil fuel-free movement. Serving as a powerful visual anchor, it embodies the collective aspirations for a future liberated from the constraints of fossil fuels. Within its captivating form lies a window into a future untethered
from fossil fuel dependency, showcasing the transformative possibilities awaiting our planet.
Introducing the #MyFossilFuelFreeFuture campaign – an innovative initiative inviting participants to harness the symbolic power of the yellow circle to envision and design their own fossil fuel-free futures. By channeling individual creativity and aspirations, this campaign fosters a sense of empowerment and ownership, encouraging participants to become active agents of change. Through this campaign, we aim to inspire bold visions and innovative solutions, driving momentum towards a more sustainable and resilient future for generations to come.
The yellow circle is a symbol of hope and unity. This advertisement shows people what a fossil fuel free future looks like. With the use of images inside the yellow symbol people can see how wind turbines and solar panels are the future of the fossil fuel free movement. The empty circles allows the viewer to mentally fill them in on their own and imagine what a fossil fuel free future looks like for them and their life.
The #MyFossilFuelFreeFuture campaign landing page offers people templates that they can download. This is in hopes to get people excited about the movement.
Offering them the ability to spread positive change by personally designing the inside of the circle to show what a fossil fuel free future means to them.
This is an example of Susie Smiths Instagram story where she designed the inside of the yellow circle.
She wants a better future for her children that is safe and healthy.
The yellow circle is a fun symbol that can be worn and celebrated on clothing and accessories. Wearing the simple spreads the message of hope and unity for the fossil fuel free movement.
