Seaborn Club
Seaborn Club is my response to a branding brief set by @briefclub — to create a swimwear brand with a logo, beach tote, and any extras. I took this simple prompt and expanded it into a full brand world for a Gen Z audience craving swimwear that shifts effortlessly from sunny days to late-night plans.
Client
@briefclub
Year
2025
Category
Branding
Type of Work
Research
Logo Design
Brand Design
Seaborn Club is more than a swimwear label — it’s a members-only vibe for the girls who never really come in from the water. Inspired by early 2000s style and the new energy of Gen Z icons like @AddisonRae and @CharliXCX, Seaborn Club reimagines bikinis, sarongs, and totes as essentials that carry you from beach days to dance floors.
Think sun-faded suits worn as tops, mesh wraps turned into skirts, and a brand language that feels like a secret club. Every piece is made for dawn swims, dock hangs, and nights that spill over into sunrise.
The brand world is nostalgic but fresh — playful Y2K color pops, graphic club references, and nods to hidden surf spots only insiders know. From the logo to the lookbook to the Current Tide Mixtape, Seaborn Club is more than what you wear — it’s a way to stay salt-stained long after the sun goes down.
The Seaborn Club logo is designed to feel fresh yet nostalgic — a playful mix of vintage beach club charm and modern Y2K energy.
Its soft serif wordmark, seashell icon, and sparkles make it flexible enough to live on swimwear, totes, and any piece that takes you from beach to club.
